In a continually changing media landscape, Justin Cook PR works with critics (traditional and social), content creators, podcasts, Substacks, newsletters and more, seeking to connect new films with new fans.

JCPR specializes in independent films, with a focus on horror, LGBTQ+, and documentary features. We represent films at festivals (remote and in-person), in theatrical release, and in new release on streaming and 4K UHD.

 JCPR works with creatives from the moment we come aboard: whether we start with casting announcements to the trades, set visits during production, all the way to the finish line: the film’s release in theaters and on 4K and digital platforms.  We aim for the 10 reviews necessary for a Rotten Tomatoes review, and with a large enough rollout, we strive for the 40 reviews required to be Certified Fresh.

There is no question we haven’t been asked and no genre we can’t take on. 

We develop and execute short and long-term press strategies for films and filmmakers including all stages from casting announcements through a streaming release

• Announce exclusive news in the trades: development, casting, production, and acquisitions

• IMDb, Rotten Tomatoes, Letterboxd creation and editing

• Craft and edit promotional content including marketing plans, press releases, acquisition announcements, press kits, email blasts, and film synopses

• Secure and coordinate press for red carpet events & premieres (festival and theatrical)

• National, regional and genre-specific review outreach for theatrical and digital releases

• New release outreach for theatrical, 4K UHD and streaming guides

• Pitch and secure media for set visits, press conferences & interviews

• Premiere and service trailers, clips and images to media and viral media aggregators for maximum awareness

• Create awareness for client’s projects within industry trades and appropriate media through exclusives, promotions, and features

• Secure placement for our clients online, in print, on TV and on the radio

• For Your Consideration outreach for Best of Year, regional and targeted critics associations, and major awards

With over fifteen years working in independent film, JCPR is very aware that every dollar ends up onscreen. We offer a variety of short term and a la carte press options on an indie-friendly budget.

Community

Filmmaking takes a village, and releasing a film is no less of a group effort than production.  JCPR works with a proven network of affiliated publicists, theatrical bookers, venues, event planners, social media influencers and managers, editors, graphic artists and more to help filmmakers release their projects with their best foot forward.  We go above and beyond to get filmmakers what and who they need to make a splash.